Jazz on the Green offers a
unique marketing opportunity for your company. Through
a series of dynamic advertising campaigns and
synergistic marketing strategies, your company can
become linked with one of SW Florida’s most
significant cultural and charitable events. This type
of marketing can be extremely effective and powerful!
As a Jazz on the Green sponsor, during the festival,
you’ll have the opportunity to see and hear some of
the world’s greatest musicians up close and personal,
and you’ll be able to share the experience in style
and comfort with family, friends, clients and
employees.
Demographically, according to the Scarborough Report
and Broadcast Architecture, the jazz genre is a prime
market
attracting an affluent, sophisticated
audience, comprised of couples, families and friends,
which range in age from 25-65+ and are fairly equally
distributed between male and female. Over 87% are
homeowners. They are quite often professionals in mid
to upper level positions and are business managers,
owners and corporate officers. Targeting this key
demographic, last year Jazz on the Green received well
over $150,000 worth of media exposure with upwards of
300 million consumer impressions (see attached report)
via:
· Radio
-
(300,000,000+ consumer impressions 2005)
· Television
-
(750,000+ consumer impressions 2005)
· Newspaper
-
(280,000+ consumer impressions 2005)
· Website
traffic, e-Fan Club email marketing and banner ads
(over 65,000 pageviews in 2005 + 25,000
e-mailings)
· Magazines
& Publications –
(500,000+ consumer impressions 2005)
· Event
Collateral & Collectables
(Over 10,000 programs, t-shirts, posters, tickets and
flyers)
· Bench
Billboards and Mobile Marketing (i.e., Coca-Cola
Trucks) –
(40,000,000+ consumer impressions)
· Yellow
pages & Phone book Community Event Section Feature –
(4 regional phonebooks)
· Public
Relations Remotes –
(5,000 consumer impressions 2005)
· Year
round marketing is positioned through the Jazz on the
Green website, email marketing, various community
event directory listings, Yellow Pages Event Listing,
T Shirt/Poster Event Memorabilia
Additionally, this past year, as part of our plans to
increase our reach, we have received the Lee County
Tourist Development grant for 2005 specifically geared toward providing marketing
assistance and funding to non-profit organizations in
order to extensively promote Jazz on the Green outside
of Lee County. We increased our
out-of-market exposure and attracted even more
tourists and travelers to the area.
Our plans for outside marketing is as follows:
·
Miami/South Florida - WLVE– Radio
·
Orlando/Central Florida - WLOQ – Radio
·
Tampa/Southwest Florida - WSJT– Radio
·
National Jazz Event Program Ads
he Green!
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